FOOD & HOTEL ASIA 2018 – WHERE PASSION FLOURISHES
On a beautiful morning, I received a letter from Rich’s, assigning me to attend the Food & Hotel Asia (FHA) 2018 exhibition in Singapore.
You must be curious to learn how I felt at that moment? At first, I felt proud and and excited. But right after that, I was a bit nervous because of the large amount of work and the thrill of trying out a new experience. In fact, it is a new challenge that I must overcome.
FHA 2018 is one of the largest exhibitions in the field of food and beverages in Asia. The event was first held in 1978 and is now 40 years old. The exhibition covers an area of nearly 100,000 m², with more than 3,000 brands representing 95 countries around the world. FHA has become an important event for any hotel chains, corporations or any specialists in the food industry. They have been, and will be, flocking to this event to seek inspiration, to explore the latest trends in the food and beverage market, and to sample products from around the world.
This 20th Singapore FHA is truly the place where the leading brands in the food industry converge. Among them, Rich Products appears in a grandiose space with eye-catching display areas and demonstrations of diverse applications. All of them are extremely well laid out by the Rich Products team in the Asia Pacific region.
Indeed, countries representing Rich Products in Asia such as Vietnam, Taiwan, Thailand, China, India, Malaysia and the host country of Singapore have worked very well together to create the display plan. Each country will select the most outstanding and exquisite applications as well as delicious and diverse ingredients from their country to introduce and promote to customers. Because ideas are limitless, you can be as creative as you want.
All of our associates and technical representatives at FHA 2018 were eager to send the same message to the customer: Our products are not just food. It is also a unique artwork, like a jewelry that many people dream of.
On the event day, all modern equipment and ingredients have been well prepared and ready to go. The Rich Products technical team is dedicated to creating stunning displays with the ultimate goal of making unique and eye-catching display shelves. The latest techniques were implemented by different teams. When the time comes, everything was ready for the four days of the show.
All the performances at Rich’s booth, from making beverages, cooking, decorating cakes with cream flowers or animals to making Western cakes, etc. attracted many visitors at the event. Most of the products demonstrated were highly aesthetic and accompanied with detailed instructions. Using Rich’s products is a great way for consumers to understand that Rich Products does not just focus on bakery, but has also successfully developed foodservice products. Moreover, event goers got to enjoy samples of diferent fast foods, desserts and drinks from the daily menu. The biggest gift to Rich’s associates and technical staff was the applause and the delighted expresssion of the guests at the end of the performance.
Các chuyên viên kỹ thuật bánh và pha chế của Rich Products Việt Nam
With a simple but elegant, delicate but eye-catching layout, Rich’s products were arranged to easily attract visitors. Rich’s activities at FHA 2018 were able to touch both the hearts and the minds of the attendants, once again confirming Rich’s as a pioneer and enhacing the brand image in the customers’ eyes.
Goodbye, FHA 2018, and see you again in 2020 with many other promising performances and more product applications from Rich Products to prove our statement: “Infinite possibilities. One family.”
Vũ Xuân Trường (Henry Truong)
Assistant Technical Manager in the North - Rich Products Vietnam
(Henry Trường)
